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--- teaching:cndm:cndm_topic_emotion [2019/08/17 13:10] – anthony
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 ====== Topic: Emotion ======
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 ====== Article Discussed ======
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-==== Q:  would a commercial that uses emotion or reason be more effective in convincing consumers to buy a product? ====
+==== Q:  Would a commercial that uses emotion or reason be more effective in convincing consumers to buy a product? ====
 DecimalSponsor: Yes, studies have concluded that effectively inducing emotion in the audience of a commercial is a great way at generating extra revenue. According to NeuroScienceMarketing, commercials that are purely emotional perform about twice as well as the commercials that are purely rational. This indicates that people like to feel the commercial and what is being advertised as opposed to just seeing its practicality on the screen.